HM COASTGUARD WORK WITH BT IN ‘Everyday Lives’ CAMPAIGN

The Coastguard Rescue Service is highlighted in one of a series of short videos produced by BT in its ‘Everyday Lives’ campaign.

The Coastguard Rescue Service has over 3,000 officers in 368 teams throughout the UK who rescue people in difficulty, primarily on the coastline of the UK.

They take up this role willingly, giving up their time to serve their immediate local communities and the wider aspect of being part of a professional emergency service.

BT’s Everyday Lives series, consisting of five short films, showcases normal people doing great things with the help of new technology.

There are thousands of Britons doing great things around the country. This series is about giving them the recognition they deserve.

Neil Rogers, President, Global Government, BT Global Services said:

“Every day I hear stories about ordinary people doing extraordinary things. Central to their stories is the technology that plays such a pivotal role in connecting our world for a better future. This video campaign is about celebrating those people, and the technology that helps them be the heroes they are. Take a look for yourself.”

Sir Alan Massey, Chief Executive, Maritime and Coastguard Agency said:

“I am proud of the service our Coastguard Rescue Officers give to their communities and I am delighted that BT has made a short film illustrating the different aspects of the work that we do and how everyone works as one team to serve the public.”

Notes to Editors:

Link to Everyday Lives film:

http://www.globalservices.bt.com/uk/en/campaign/everyday_lives


The Coastguard Rescue Service is an organisation of over 368 volunteer coastguard rescue teams. Team members are called Coastguard Rescue Officers.  Teams are located around the UK coast and are equipped to deal with incidents that are likely to occur in their area, given the coastal terrain, shoreline activities and conditions. All CRTs undertake coastal searches and many have a rope, and mud rescue capability. 

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